Social Media Marketing Doesn’t Work (unless you have a strategy) – 8 Tips for...
As much as I hate to say it, the reality is that for many companies, social media marketing is a waste of time, but it doesn’t have to be. The internet is littered with company pages that haven’t been...
View ArticleDoes Klout have any clout?
Today’s post was supposed to be some ‘how to’ tips about optimizing visual elements like pictures and videos for search engines. But truth to be told I’m too excited about some recent news to settle...
View ArticleDoes Social Media Influence Search Engine Rankings?
There are days where I wish I could turn off my brain and stop thinking about all of the nuances associated with search engine optimization and social media marketing, but I can’t. For me, the two...
View ArticleWhy I Decided to Give Pinterest a Try
I swore I wouldn’t do it, I swore I’d never bother setting up a Pinterest page for my business but, I changed my mind. I have been questioning the value of Pinterest for a business like mine even...
View ArticleSocial Media is the New SEO or is it?
It’s really no wonder that many businesses, especially small businesses are confused about how to think about social media marketing and search engine optimization. There is so much information...
View ArticleSocial Networking on Steroids
I think my favorite posts to write are the ones that I share my personal experiences with SEO and social networking. It never ceases to amaze me when something out of the ordinary happens. Although I...
View ArticleBing it On! Influencers,Search, and Klout
A few weeks ago I shared my thoughts about “The Dance Between Search and Social” in a Friday #opensm Hangout. In addition to the obvious subjects of Google+, Google Authorship, and Author Rank, I...
View ArticleThe Synchronicity of Search and Social
Yesterday I finally got back on my bike and let my thoughts wander while I road along the towpath. I’d forgotten how getting out from behind the computer can stimulate creativity and generate crazy...
View ArticlePandas, Penguins and Social Media – Are We headed for a Meltdown?
I just read a great article by +Eli Fennel about how to use social media. It was a refreshing take on the world of social networking and how to be successful in this new world of online relationship...
View ArticleWhat Should you Share When You “Do” Social for Business?
In my last post, I talked about the value of being a relative expert and how publishing quality content about your industry, products and services can help level the playing field between large...
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